If your c-store customers feel pressured into purchasing “extras” at your car wash they didn’t plan on buying, suddenly the quick and convenient car wash they had expected takes much longer – and costs more than they expected to spend.
If they leave your c-store thinking “I’m not doing this again” you have very possibly lost a customer. So instead of upselling, which can alienate customers, focus on using your car wash to build customer loyalty with incentives such as a customer reward program.
It’s important to increase the frequency of your customers’ visits so the number of regular customers reaches 30% – 40%. As a result, your car wash will show steady business as well!
Contact us to learn how the IQ is “The Smarter Choice” for your c-store car wash!