Store operators view a car wash upgrade a bit differently. New signage, systems and state of the art equipment must drive strong financial results in revenue, profit, and efficiency. Consider that perhaps a small percentage of patrons select a c-store/gas station on factors other than location convenience and that a gallon of gas or a Snickers bar are nearly impossible to differentiate except on price. On the other hand, the vast differences in car wash experience, options, and quality serve to strongly influence consumer’s purchase decisions and loyalty.
A superior grade wash is a distinct competitive advantage that translates into greater market share and revenue. Plus, with premium wash levels and add-ons customers are no longer looking for a “Free with fill-up” inferior wash, but one they are willing to pay extra for. Needless to say, the profit margins on these “Deluxe” washes are astounding! Finally, the store manager will discover an immediate improvement in efficiency from an equipment upgrade by lowering chemical, water and electricity expenses and increasing speed and throughput than older, economy model systems. We should also emphasize the owner can expect practically an overnight elimination of customer complaints and vehicle damage claims