Big Business in store for Big Boys
After an initial fine-tuning phase, this ground-up, 3 bay truck wash celebrated its official Grand Opening with much fanfare on July 21, 2024. At its highly visible location to significant truck traffic, Big Boys made a splash with a festive day-long event, gladly attended by a host of D&S’rs.
Owners Dan Wojcikowski and Kevin Rennaux have operated a successful full-service truck and auto service business, Big Boys Towing since 2011. That background and countless interactions with truck drivers and fleet operators was the incubator for the idea of adding truck washing to their offering.
Three years and many decisions later, the realization of their vision debuted in fine form on a warm June day in the mid-Missouri town of Rolla. Plenty of pre-event publicity drew visitors throughout the day, including first-time customers, area fleet operators, local commerce groups and dignitaries, media and curious onlookers. A steady stream of trucks kept all three IQ MAX systems humming non-stop amid the festivities of this professionally planned event featuring:
Wash Discounts and Coupons
Giveaway Items and Prize Drawing
Food Truck & Live Remote Radio Broadcast Van
Ribbon Cutting Ceremony
And the payoff? A surge in Big Boys brand awareness, tons of goodwill among a small legion of newly comers to spread the word, a pipeline of fleet wash prospects one step closer to a contract, a successful demonstration of high-volume efficiency, and drumroll please…a truly impressive 100+ one-day wash count.
Ribbon-Cutting Ceremony
