Bluebird Truck Wash – Caldwell, ID
Big Advantages for Bluebird
When new owners John Michael Fery and Dominick Fery acquired the former Bay Wash of Idaho, they promptly closed the business…temporarily. Then, with the experienced team of D&S Distributor, Midwest Equipment Sales in an integral role, they embarked on a project to extensively remodel, rebrand and reopen the business as Bluebird Truck Wash. The renovation included adding truly innovative automated equipment in the IQ MAX and many other upgrades to enhance the driver’s overall washing experience and solve many problems that large vehicles face when trying to stay clean.
In late February 2024, the brothers unveiled a state-of-the-art facility which bore little in common with its predecessor except for the address and distinctive exterior profile. The host of changes did have a common denominator of achieving a consistently exceptional level of customer satisfaction.
So far, so good…
Having an established business presence and solid base of loyal Bay Wash customers gave Bluebird a head start prior to its launch and made it less dependent on publicity and promotion for success than a comparable ground-up. Nevertheless, plenty of attention came by way of the attractive makeover elements including logo’s, signage, and lighting.
In short order, Bluebird has impressed previous and new customers with advantages particularly important its truck wash clientele, including the efficiency of far quicker wash times, convenient 24/7 operation and minimal waits. Of course, the essential “deliverable” is a thorough, touchless, vehicle-safe, vehicle-specific quality wash and it’s why the brothers Fery and their customers are so impressed by the IQ MAX.
